One Product Strategy, Many Markets
One roadmap across five markets — not five versions of the truth. Current role.
Read case study →Product & experience leader · Fintech · Payments · Travel · Platform SaaS
Complexity is expensive.
I make it simple.
For 14+ years, companies have handed me tangled products, broken teams, and lost trust — and I've turned all three into growth and savings.
$5M saved · 53% faster to first transaction · launches cut from 30 days to 14
Open to Director / VP roles — product, experience, design-org, or transformation. Across APAC, the EU, and the UAE — or fully remote.
What I'm handed — and what I build
Transformation & turnarounds
Fix the product, the team, and the trust.
Product & platform strategy
Turn complex platforms into coherent products.
Teams & leaders from zero
Built the function — then the people who now lead it.
AI-native operating models
Evaluated AI tools across six workflows, then rolled them out to the team with best practices.
Proof, not adjectives
$5MM
saved a year at Agoda — research that redirected product spend
53%
faster from signup to live and transacting at Brankas, across 8+ countries
14 days
for customers to go live at Xendit — down from 30 days
50%
lower design & engineering cost across the Xendit group — one system, four companies
18+
person design department led at Appsynth, as manager of managers
1,700+
designers in UX Happy Hour, the community I founded and ran for 10 years
Selected case studies
Running a Design Department Like a Business
An 18+ person department with full P&L — manager of managers, player-coach on Nissan.
Read case study →The World's First Cross-Border API Marketplace
Pitched, won, and launched at Singapore FinTech Festival — orchestrating MAS, AFIN and BCG.
Read case study →What I believe
Subtraction is the hard part.
Anyone can add — features, headcount, process. The expensive, valuable work is deciding what to remove, and having the candour to say so. Knowing when not to build matters as much as knowing how.
Reason from reality, not the room.
The loudest opinion in the meeting isn't evidence. Go to where the truth actually is — the field, the data, the customer — and reason up from first principles, even when it means throwing out the plan.
Build leverage, not output.
A team's job isn't to ship more; it's to build the systems and the people — design systems, research infrastructure, AI-native workflows — that make the next thing easier. Leverage compounds; effort doesn't.
Where I've worked, and who I've worked for
Led product & design at
Agoda (Booking Holdings, NASDAQ: BKNG) · Xendit (YC S15) · Brankas · PouchNATION
Consulting & agency clients
Monetary Authority of Singapore · AFIN · TTB · Thanachart · TMB · Nissan · 7-Eleven · SCB Asset Management · Bangchak · Finansia · Aionex
Programmes
Techstars '13, Chicago
Companies and clients I've worked with
What people say
I worked directly with Piyush for a year as our Head of Product Design. His depth in research and user experience lets him speak with authority and engage senior client stakeholders, always connecting design decisions to data. He improved our team workflows and cut project turnaround times, is a strong coach, and has a can-do attitude — willing to help well outside his normal scope of work.
Robert (Bob) Gallagher
Partner at Deloitte Digital
Managed Piyush at Appsynth
Partner at Deloitte Digital
Managed Piyush at Appsynth
Piyush led Brankas' UX function, including design, research and writing. An absolute professional in what he does, he was instrumental in leading the team to provide forward thinking user experience to improve trust of users in a brand-new space. On top of this, he spearheaded many product initiatives that required the involvement of a significant portion of the company, leading to increased usability of Brankas' products. I will always vouch for Piyush, and guarantee that wherever he finds himself in future he will accelerate the quality of products.
Mike Dickinson
Chief Product Officer at Brankas
Worked with Piyush at Brankas
Chief Product Officer at Brankas
Worked with Piyush at Brankas
Piyush was the expert of UX and had brought tremendous impact to Brankas product. Other than that, he continued to improve processes in the company, to result better products. He also cared about overall company problems, and being very helpful to facilitate every key person to produce solutions. I think that makes him "that guy". I truly recommended Piyush everywhere he goes, and I am grateful to had been working with him in Brankas.
Eri Marina Yo
Head of Delivery & Supply Product at Brankas
Worked with Piyush at Brankas
Head of Delivery & Supply Product at Brankas
Worked with Piyush at Brankas
Piyush is a top notch UX researcher and a natural leader. Piyush started the UX function at Agoda. I worked with him at Agoda and he was my go to UX researcher when I was building the checkout experience. He would patiently listen to the needs and push my own thinking to improve the customer experience. His plans were detailed and the research reports are thoughtful. Piyush would be a valuable addition to any UX team looking for a leader to drive them to new heights of success.
Jay Sharma
CTO at Amazon Marketplace (Canada)
Worked with Piyush at Agoda
CTO at Amazon Marketplace (Canada)
Worked with Piyush at Agoda
Piyush is truly a one-of-a-kind user experience research leader–one with a great deal of knowledge, who empowers his team with freedom in their work and above all else, has the ability to grow the impact of research within the org. His years of experience in the field, both design and research, is welcomed and his vast experience & knowledge of global markets is inspiring and impactful at all levels.
Deven Grover
Senior Director, Global Product Design at Agoda
Worked with Piyush at Agoda
Senior Director, Global Product Design at Agoda
Worked with Piyush at Agoda
What is complexity costing you?
Somewhere in your product, your team, or your customers' trust, complexity is quietly costing you customers and cash. That's the problem I'm best at — and I'm exploring Director and VP roles where it's the job.
Let's talk